Why Your Web Site Should Have A SSL Certificate

You might be wondering why your web site should have a SSL certificate. web sites need their own SSL certificates because this enables information to be encrypted. All information that goes to and from your web site gets to be encrypted in order to give the assurance of security.

Hacking takes place all the time and you certainly don’t want anyone to get into all the different details that may endanger you, your subscribers, and the things you have placed into your site.

There are times when hackers get into the web site’s private information that may turn out to be details that can be used against you. They can even infiltrate your web site and you might suddenly find yourself without any hold of your own web site once this takes place. Therefore, Internet security can only be assured if you make sure that your SSL certificate is valid all the time. This is the main reason why your web site should have a SSL certificate.

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Usernames

One of the things that your certificate protects are the usernames that get used in your site. Usernames are those that you use to log into the web site. This is something that you and your customers provide based on your own preference. A username is unique and there isn’t any other one like it in your specific site.

Passwords

Another one that gets protected are the passwords used in your site. This is used together with the unique username already used in the site. When hackers get the combination of a specific username and password, easy entrance into the specific account can be done.

Email Addresses

Email addresses are also unique. These are protected by the certificate as well. Everything provided in the account at your web site can be accessed via the email address provided for the specific account. There is great danger when hackers get the email address and it can be used against its owner.

Personal Data

Of course, personal data also needs protection. Anything that refers to a person can be used against him. Identity theft happens all the time on the Internet and so, there is a need to provide users with the ability to hide these from the public.

Card Numbers

Online payments are done via your site. Card numbers are provided during these payments. There is a need to cloak these numbers so that they aren’t stolen or used by those who are trying to find ways to get easy money.

Summary

All these information needs to be protected all the time. Your web site needs to be secure so that you, your visitors, subscribers, and regular traffic have all their personal data made private. Hacking happens all the time and it can be easily done if SSL certificates aren’t updated, renewed, and validated all the time. So, there is a need to make sure that you provide a valid certificate for your web site way before its expiration date. Also, you need to check out the different security options given by your provider because there are different levels for you to choose from. Data encryption is imperative. It is the only way you can be sure that nothing is amiss in your site.

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Your Online Company Web Site Name Should Match Your Company Name

There are many reasons why your online company web site name should match your company name. It should be common sense, really, that this can help your online users easily find you. Mentioned below are several more specific reasons why you should opt for this.

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Easy Identification

Of course, your online company site name will easily identify you to the many users who might like to find you. Therefore, if your company name is Bonita’s Place, you can use that too for your online company site name. To be more specific, your online company web site name should appear as Bonita’s Place as well and your web address should be bonitasplace.com.

Using .Com

It is common knowledge that .com is the best top-level domain that you should use. So, if you found out that  bonitasplace.com is available, you need to use it so that people may easily find your web site online.  A lot of others choose to use other domain names such as .net, .ph, .est, and so forth when they can easily choose to use .com instead. Online users are more apt to using .com when finding a specific site online. Therefore, common sense will tell you that choosing .com will make you more accessible to visitors.

Getting More Views

When you choose to use your own company name for your online company web site name, you get more views. Why? This is because users easily find you that way. This gets to have the domino effect as well. Your domain name will be highly-optimized and your site will be determined as a top result when people search for your business name. As your site gets more views, your authority in the eyes of search engines increase as well. This is one of the best reasons why your online company web site name should match your company name.

Keyword Optimization

You also need to be reminded about keyword optimization techniques. So, if you use your own company name as your own online company web site name and web address, you will find out that the length of your name will also matter.

We take, for instance, bonita.com as against bonitasplace.com. Which do you think will be better? More people might get to visit bonitasplace.com more often than bonita.com especially because it corresponds already to the exact company name you have. So, there you have it. More specific names will be better rather than shorter ones.

Ownership

It might be a hassle for you when you find out that the name you’ve always wanted is already owned by another web site. However, you can always choose something else. Instead of .com, you can easily choose .net or another.

You might also want to do transactions with the specific owner of the web site and you might be given the chance to buy it for yourself. That would be lucky for you, indeed. web site owners can easily be chided to sell their own domain names for the right price and if this will mean the success of your online business, it doesn’t really hurt to try. But if you do find that the domain name is available, go ahead and grab it ASAP. After all, your online company web site name should match your company name so that your web site will help your company with branding.

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